ul class="a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list" data-mce-fragment="1
li data-mce-fragment="1span class="a-list-item" data-mce-fragment="1span class="a-text-bold" data-mce-fragment="1Publisher ‏ : ‎span data-mce-fragment="1 span data-mce-fragment="1Harper Business (25 May 2021); HarperCollins Chicago Private Limited, A-75, Sector 57, Noida, Uttarpradesh - 201301, Tel no : 0120-4044800
li data-mce-fragment="1span class="a-list-item" data-mce-fragment="1span class="a-text-bold" data-mce-fragment="1Language ‏ : ‎span data-mce-fragment="1 span data-mce-fragment="1English
li data-mce-fragment="1span class="a-list-item" data-mce-fragment="1span class="a-text-bold" data-mce-fragment="1Paperback ‏ : ‎span data-mce-fragment="1 span data-mce-fragment="1608 pages
li data-mce-fragment="1span class="a-list-item" data-mce-fragment="1span class="a-text-bold" data-mce-fragment="1ISBN-10 ‏ : ‎span data-mce-fragment="1 span data-mce-fragment="10063138808
li data-mce-fragment="1span class="a-list-item" data-mce-fragment="1span class="a-text-bold" data-mce-fragment="1ISBN-13 ‏ : ‎span data-mce-fragment="1 span data-mce-fragment="1978-0063138803
li data-mce-fragment="1span class="a-list-item" data-mce-fragment="1span class="a-text-bold" data-mce-fragment="1Item Weight ‏ : ‎span data-mce-fragment="1 span data-mce-fragment="1490 g
li data-mce-fragment="1span class="a-list-item" data-mce-fragment="1span class="a-text-bold" data-mce-fragment="1Dimensions ‏ : ‎span data-mce-fragment="1 span data-mce-fragment="120 x 14 x 4 cm

span class="a-list-item" data-mce-fragment="1In the new edition of this highly acclaimed new York Times bestseller, Robert Cialdini seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Robert Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this Science. You’ll learn cialdini’s universal principles of influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. Cialdini’s principles of persuasion: reciprocation commitment and consistency social proof liking authority scarcity unity, the newest principle for this edition understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—influence is a comprehensive guide to using these principles to move others in your direction.