Description

• Language ‏ : ‎ English Hardcover ‏ : ‎ 224 pages ISBN-10 ‏ : ‎ 0670096679 ISBN-13 ‏ : ‎ 978-0670096671 Item Weight ‏ : ‎ 320 g Dimensions ‏ : ‎ 21.6 x 13.5 x 1.98 cm

In Open House, Piyush Pandey takes the readers on a journey into his mind-his work, thoughts and experiences. He answers questions posed to him by people over the decades. Serious questions, incisive questions and frivolous questions. Is advertising a good career option? Should ad agencies work for political parties? Why does Ogilvy work for the BJP? Should citizens take the law into their own hands if they don't like the advertising? Is Ogilvy a lala company? What is the future of advertising? Is Piyush Pandey too old to be in this business?Honest, irreverent and informative, this is a roller-coaster ride with Piyush Pandey and Anant Rangaswami who has skilfully curated the book. With its practical wisdom and deep insights, Open House will both entertain and enlighten you.